“I would like to applaud Jumia Travel for this report because statistics are very important for us gauging the performance of the tourism sector in this country.”- James Ssebagala, Uganda Tourism Board at the unveiling of the report at the Urban By CityBlue hotel.
The event which had speakers from the industry included Joyce Mcharo the Country Manager of Kenya Airways, Jean Byagumisha of the Uganda Hotel Owners Association, James Ssebagala of Uganda Tourism Board, Miss Uganda 2016/17 Leah Kagasa and Mercy Katera who was representing the Kampala Serena kicked off with a presentation of the report by Louis Badea the Country Manager of Jumia Travel Uganda.
Full report here
The research shows Ugandans still prefer the good old laptop when it comes to hotel searches, accounting for 53% of traffic to the website as compared the 47% mobile sourced traffic. The trajectory is almost duplicated when it comes to placing actual bookings; 80% of visitors book via computers while the remaining 20% click on their smartphones. Interestingly, and perhaps contrary to conventional belief, there are more men visiting the website at 62% in comparison to women who take up 38%.
The report points out that 43.8% of Ugandan travellers prefer booking 2 star hotels while 29.2% prefer 3 star, 14.6% prefer 4 star, 8.3% book 1 star and 4.1% rather stay at a 5 star hotel.
“Over the past year, a number of two star hotels started offering additional amenities such as WIFI than before plus their locations are suitable for the travelers especially when it comes to business.” Louis Badea, the Country Manager for Jumia Travel-Uganda
Kampala still leads under destination searches being the business center of the country and following right behind is the adventure capital Jinja that boosts of whitewater rafting, bungee jumping on the Nile. The average price per room booked on Jumia gives an insight in destination searches ranging according to customer’s preferences.
Full report here
The report further shares insights from some of the tourism industry’s experts about the workings and statistics of the sector.
See the full report, interviews and video clips here: