Rhoda Breeden Sentamu is a self-less entrepreneur who has built a fortune from making and selling crafts within and outside Uganda from her Mityana based business called ZOE CRAFTS AND GIFTS.She additionally gives free training on how to make crafts,we took the honour to have a one on one with her .
What verbs can best describe you?
Friendly, outgoing, industrious and caring.
What’s your education background?
I attended school at Butega Primary School and then Mityana Secondary School for my secondary education
there after I got to learn from a family friend how to make clothes.
Is it possible for someone to make a living out of a hobby , if so what steps should be taken to accrue financial benefit out of a hobby?
Yes it’s very possible to acquire financial benefit out of a hobby, one has to have a meaningful realistic business plan.
Tell us more about ZOES CRAFTS AND GIFTS and what specific challenges did you face while setting it up and what milestones have you achieved ever since its inception?
ZOES CRAFTS AND GIFTS is a small craft shop that has expanded into a gift shop that Initially targeting the tourist market, over time it has modified to suite the local Ugandan market too.Our milestons are,Breaking into a previously untapped market and establishing a brand name.I faced a challenge of building a business stock without using credit.
Is ZOES CRAFTS AND GIFTS a family business and what can you attribute as success factors to any family business?
Yes it’s a family business and one of the succes factors i can site is establishing a business without incurring unmanageable debts.
You export your crafts to the UK,USA and other countries, how do you differentiate your products so as to make them appealing in various markets?
I try to use multi-colours in almost everything so as to make them unique and appealing.
Do Ugandan’s appreciate your work or its mainly the non-Ugandan population?
Both Ugandans and non-Ugandan population appreciate my work in equal measures.
Is it hard being a daughter of a Clergyman?
No,this is because he is not one of the corrupt ones.However I was not able to try lots of things when I was a youth because my dad was a clergy.
Who were the model personalities in your life?
My father Rev.William Sentamu , My mother Mrs Sarah Sentamu.
What’s your average day like?
Where do you envision yourself in five years and how would you like to be remembered?
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